Eagle Trail Off Road

Eagle Trail Off Road, a company specializing in outdoor and off-road equipment, approached Boxx Studios seeking a complete rebranding. Their previous branding lacked cohesiveness and failed to resonate with their target audience. With a vision to rejuvenate their image and establish a strong brand identity, Eagle Trail Off Road enlisted the expertise of Boxx Studios.

Eagle Trail Off Road faced several challenges with their existing branding:

  1. Ineffective Brand Identity: The company lacked a distinct brand identity that resonated with their audience.

  2. Inconsistent Visuals: Their branding materials, including the logo, colors, and fonts, were inconsistent across different platforms and products.

  3. Lack of Brand Recognition: Eagle Trail Off Road struggled to stand out in a competitive market crowded with similar outdoor equipment companies.

  1. Brand Identity Development: Boxx Studios began by creating a brand guide that encompassed Eagle Trail Off Road's values, mission, and visual identity. The logo design incorporated elements inspired by their old logo, the rugged terrain, and adventurous spirit synonymous with off-road enthusiasts.

  2. Color Palette and Typography: Carefully selected colors and fonts were chosen to evoke a sense of adventure and ruggedness while maintaining readability and versatility across various mediums.

  3. Mockup and Presentation: Boxx Studios presented Eagle Trail Off Road with mockups showcasing the new brand identity applied to various touchpoints, including merchandise, packaging, and digital assets.

Execution

Old logo

New logo

Results:

The rebranding efforts led by Boxx Studios yielded significant results for Eagle Trail Off Road:

  1. Enhanced Brand Recognition: The new brand identity positioned Eagle Trail Off Road as a distinctive and recognizable player in the outdoor equipment market.

  2. Positive Customer Feedback: Customers responded positively to the revamped branding, appreciating its cohesive and adventurous appeal.

  3. Increased Sales and Engagement: The rebranding initiative translated into increased sales and higher engagement across digital platforms as customers resonated with the brand's new identity.